Mohd Shafiz Azizi Mohd Noor, 38, has been disturbed by evil spirits before, and he's felt the presence of ghosts in haunted spots. Even scarier is he's been pushed by an unknown force from the third floor of a building. Thankfully, he survived.

When Dong Yuhui, a former English tutor at education and technology group New Oriental, first started to host live streams selling products on the company's Douyin channel, he noticed that often there were only five viewers, which included his parents and the parents of another host.